Untangling all the options for search advertising can be a big challenge. It seems that everyone knows they need to be advertising online. While search advertising can be very effective when done right, it can also be a complete waste of money when done wrong.
And I meet people all the time that are flat out doing it wrong.
Usually the mistakes start with some slick talking sales person. Here are some ways that you can tell when you’re talking to the wrong sales person.