Keyword research provides direct insight into the minds of searchers and is an invaluable resource for business advertising.
A search for “Where to buy golf shoes” has a very obvious intent to purchase behind it. On the other hand, a search for “The best golf shoes” implies the searcher is in the earlier stage of research.
Next – Provide the answer
Someone researching the best golf shoe, will find little value in a website that just lists golf shoes for sale. The site must also satisfy the searcher’s request for golf shoe reviews.
But a website that provides a map to the nearest store can satisfy the people looking for a place to buy golf shoes. Even if they don’t sell shoes online.