The number one benefit of a company Facebook page for most businesses is lead generation. The first step in fully utilizing such a powerful tool is to generate a following. The more “likes” your page has, the better reach your company will have in gaining those leads. To help increase your social reach, here are 5 tips to implement into your social media plan.
1 Optimize the page as a “company” page and create a welcome page.
Make sure the profile for your company profile is complete and that it is clear and concise regarding the description of your company, the services you provide, the widgets you produce, your service area, and how customers can contact you. Because social media updates are included in search engine results, be sure to optimize your posts with keywords appropriate for your business to help your company get ranked in a search.
Create a custom Facebook landing page tab to welcome first-time visitors. This page will encourage new visitors to “like” your page, which can come with user benefits and incentives, as we’ll explore further below.
2 But, use a personal voice.
Generally, people want to connect with other people, not nameless, faceless companies. Write updates and make posts using language potential customers will understand. Post pictures of the staff, update your current fans on recent office news, and announce inter-office successes between your staff and your clients. Celebrate holidays and events and get your fans to participate, e.g., “We’re dressing like leprechauns for St. Patty’s Day! Show us how you’re feeling lucky this year.”
3 Plaster your Facebook page everywhere.
Once your company Facebook page is established, publish your Facebook page address on everything! Anything that is printed (office stationery, trade show materials, office signage, etc.) or distributed (e-newsletters, online promotions, advertisements, e-mail signatures, etc.) should have your Facebook address on it. Place a “follow” button on any blog posts and web site. You can get a customized Facebook address, instead of the default randomly assigned number and URL, by visiting www.facebook.com/username for a vanity URL.
4 Like other business’ pages.
Follow businesses in your industry and start building relationships by participating in discussions and and commenting on statuses. When your fans (and theirs) see the relationships you have with those in your same field, credibility and trust is fostered. Businesses, especially small businesses, in specified fields are generally a tight-knit bunch and can be a excellent source of job referrals.
5 Offer incentives for new fans.
Exclusive offers for those who are fans of your Facebook page make it so that users need to follow your company in order to receive specific perks. You can also ask your current fans to refer new fans with an incentive for both, your potential reach has the potential to instantly double. Incentives and contests can further be advertised to new fans when current fans post their entry on their own profiles.
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