• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Scale Technology

  • Home
  • About
    • Our Team
    • Careers
  • IT Services
    • Managed IT Services
    • Ransomware Protection
    • Cloud IT Services
    • Hardware Virtualization
    • Email Solutions
    • Network Security
    • Backup and Disaster Recovery
    • Custom Services
  • Blog
  • Contact
  • Consultation

Jan 24 2013

3 Essentials for Your 2013 Marketing Budget

Most important ways to reach your desired audience

3-Essentials-for-Your-2013-Marketing-BudgetMaintaining a serious online presence is the hallmark of a successful business. Although there are many ways to spend your marketing budget, excellent web design, SEO, and paid advertisements are among the most fruitful marketing methods.

Website Design or Redesign

Having the right web design is one of the most important ways to reach your desired audience and persuade them to purchase your product or service. The first step is to conceptualize your audience. Until you understand your audience, you cannot build a website that suits them. Next, focus on the ease of navigation throughout your site. You also need a website that loads quickly because people who have trouble loading your site are likely to leave and try a different site. A great website is also pleasing to the eye yet simple to maintain. By putting aside money for professional web design, you are investing in the online success of your business.

Search Engine Optimization

SEO is one of the most crucial methods of marketing. In the modern business world, new customers are extremely unlikely to find you unless you show up as a high-ranking Internet search result. Thus, the best practice of SEO is to sit down with a notepad and jot down every search term that may be relevant to your products or services. For example, an auto mechanic in Little Rock could be found under “Little Rock mechanic,” “alternator repair Little Rock,” and similar queries. The next step is to use certain key phrases in your web content. Do not be obvious in your SEO. Instead, make it blend smoothly into the natural flow of your content. This will get you to the top of the search results without having to pay for advertising.

Online Ad Campaigns

Of course, paid advertising has its place, but it should be in addition to a functioning SEO plan. You should set aside plenty of funds in your marketing budget for pay-per-click (PPC) ads. These are the paid advertisements that show up at the top of search engine results in a separate area. You can also advertise through direct contact with other members of your industry, but never advertise on a competitor’s site. Another good practice is to advertise through companies that target the same audience as you do. Social networking makes it easier than ever before to target a specific audience because you can use their data to reach out to a preferred demographic. Paid advertising is a great way to fill in where SEO can’t reach people.

By implementing these tried and true methods of web marketing, you can prepare your website for your target audience and then get more traffic. By opting for SEO and online ad campaigns, your traffic will consist of people who are looking for you as well as those who are not looking for you. Although this may seem costly in the short term, these marketing practices are an investment worth making.

Are you interested in putting together a 2013 internet marketing budget? If so, let Scale help. Call us now, 303-683-7229, or shoot us an email! We would love to help you get better results from your internet marketing efforts.

contactus-CTA

Categorized: Article Tagged: digital marketing

Let Scale create and care for your custom services

Scale Now!

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recent Posts

  • What Services Are Included in Managed IT Solutions?
  • The True Cost of IT Services
  • How can Scale Technology Augment Your Existing IT Team?
  • How is Ransomware Different from Other Malware Programs?
  • Back-Up and Disaster Recovery | What Every Back-Up Plan Should Include

Categories

  • Article
  • Managed IT Services
  • Small Business Tech Support
  • Technology
  • Testimonials

Footer

Grow With Scale

Tired of babysitting your technology infrastructure?
Call us at 501-213-3298 today and let’s talk.

Scale Technology
13503 Kanis Rd Suite B
Little Rock, AR 72211

Connect With Scale

  • Facebook
  • LinkedIn
  • YouTube

Copyright © 2023 Scale Technology | All Rights Reserved | Privacy Policy | Terms of Service

Cleantalk Pixel