In September 2011 Scale met with the leaders of the new not-for-profit organization ARVets, to discuss how we could work together to create a compelling online presence.
The energy in this initial meeting was remarkable, and it was clear almost immediately that Scale and ARVets would work well together. Soon after that initial meeting, a working relationship was officially established, and the project work began.
Developing an identity
The first order of business was to develop the ARVets brand identity.
Like most brand identity projects, it is important to capture the essence of the organization in a logo mark that works online and in print.
Scale began by capturing the executive team’s vision of the brand identity. Using Scale’s 13-point brand identity profiling method, we developed a brand identity personality profile.
The personality profile was used to create a number of design comps of various styles.
Through a short series of feedback sessions, the final logo design was created.
The end result speaks for itself. High quality professional artwork was delivered quickly and at a reasonable cost. The executive team was very pleased with the logo design. Work began immediately to place the logo on business cards, signage, and, of course, the website.
Defining the online strategy
A successful website strategy begins with a thorough understanding of the organization’s goals. Translating those goals to the website design is a critical process. Scale’s team makes this process both timely and efficient with a well-organized, rapid prototyping method.
For ARVets, three major goals were identified.
- Inform people about the existence and purpose of ARVets
- Provide support to Arkansas Veterans
- Solicit volunteers and donations
A prototype design was created to illustrate how the goals will be addressed in the final website design.
From concept to reality
Now that the organization’s goals are aligned with the online strategy, the Scale team turned their focus to the visual aspects of the website design. When great looking web design is enhanced by clear goals, a website design emerges that not only looks great, but functions great, as well. The ARVets website was no exception.
ARVets.org officially launched on Veterans day, November 11, 2011. The launch was promoted on Facebook and via online advertising. Advertisements were created and targeted to online users throughout Arkansas.
The website began attracting visitors immediately, and continues to draw visitors from across the state. This success story has only just begun. Scale and ARVets are committed to the long-term success of the website. We have a busy and demanding plan of action to keep the site fresh and engaging in 2012 and beyond.
Perhaps the most compelling evidence of success comes from the folks at ARVets.
“As a startup non profit I always feel like every decision is the decision that can make you or break you! With IPROV I felt like I wasn’t making a tough decision but the right decision. I feel like not only is this company full of qualified people doing their job, but they are passionate people committed to success of whatever they have their hand in. For me signing the dotted line was easy and its only gotten better from that day forward!”
Nicole S. Hart, CEO
Visit www.arvets.org too see this success story in action.
At Scale we are totally dedicated to the success of our clients. We invite you to contact us today and begin your online success story.
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