On a rainy Saturday like the one we recently had in the Natural State, a.k.a. Arkansas, the easiest way to pass time is by settling in with a good movie. I have a tendency to feel unproductive if not watching something educational, and the feeling is only exacerbated when I watch a movie that I’ve already seen before. So, it was only natural (pun intended) that if I was going to watch James Cameron’s 1997 classic, Titanic, let’s just say not for the first time, that I had to find some way to be productive during it. I literally took notes while watching, and came up with five take-aways that are applicable to Internet marketing, and that Scale, as an Arkansas web design company, wants to remind all website owners of.
1. We can’t believe everything we hear.
Everyone said the Titanic was the “unsinkable ship.” In fact, even though they knew it was made of very heavy steel, they were convinced that nothing could take it down. What’s worse, is that most of what was believed wasn’t based on logic, but simply on hearsay. As a website owner, you will be regularly bombarded by people trying to convince you of similar illogical things. You cannot be “first on Google” just by paying some amount of money. If that were true, pharmaceuticals and work from home type ads would be listed at the top of every single search.
2. Speeding things up against your better judgement, has the possibility of detrimental consequences.
In the film, an upper-class passenger persuades the ship’s captain to increase its speed in order to arrive in New York earlier than expected. That high speed is partially to blame for the collision with the iceberg, that eventually sunk the ship. The progress of your website’s search engine optimization (SEO) results must be thought of in both long and short-term plans. Search engines such as Google have very complex algorithms to determine where a website will rank on the results page. And while we’re not given the exact formula, we are aware of techniques that have a huge impact. The exploitation of these are called black-hat techniques, and they are used by people trying to speed up the process of getting a high page rank. Unfortunately, search engines are getting wise to black-hat tricks and are actually banning sites that use them.
3. Progress is only possible through the relentless work of others.
As the passengers enjoyed the luxuries of the ship, the firemen in the lower deck were busy shoveling coal into the engines by hand, and lookouts were above the sun deck 24 hours a day. Those traveling gave little thought to what was actually making the massive ocean liner move safely through the water, but rather, went about their business as usual. Websites are now an integral part of business, and most business owners are far too busy to gain the requisite knowledge and skill to build, maintain, and plan a successful website strategy. No part of Internet marketing is “set it and forget it.” Each piece must be reviewed and analyzed on a regular basis.
Phew! This article is turning out to be just as long as the film itself! Be sure to check out Part 2 where we’ll take a look at the final 2 lessons learned from Titanic. Also, if you’re looking for an Arkansas web design company that appears to be all-consumed with the success of your Internet marketing strategy, contact Scale today.