To get the word out about services, many businesses turn to social media or news articles. However, a webinar can be a great way to capture the attention of your customers or clients. Webinars allow you to connect with people across space in real time through an Internet connection and a web cam. The most important aspect of a webinar is your chosen topic. Without an interesting subject, your consumers will not want to tune in. Webinars can be both informational and sales related, so your business’ service offering or product can be the perfect place to start.
1. Your customers have probably already hinted at a good webinar topic.
If you pay attention to the questions your customers ask, a good webinar topic will likely come to you quickly. Is there a process that is often confusing for customers? A service you offer that not many of your current customers know about? If there is something that would give your current customers more information about your products or services, then you have a good webinar topic on your hands. Seize the opportunity to offer more information about your business in a format that is convenient for them.
2. The goals of a webinar align with the goals of your company.
Webinars exist to serve current and potential customers, and so does your business. You have a service or product that consumers want; otherwise you wouldn’t be in business. Webinars are a good way to inform customers of your services, and offer further information that serves your customers.
3. It’s better to discuss your services than merely have your customer read about them.
Brochures, blogs, and social media posts are great, but they are limited by appropriateness for that medium, and for the viewer. If you want to thoroughly inform your customers about your services, there’s no replacing human interaction. Make it easy for your customers to interact with you about your business by giving them a platform to ask questions from the comfort of their desk, office, or home. Webinars are also far more interactive and engaging than print media. You can give demonstrations, take polls, and answer attendee questions while host your webinar.
Have questions about webinars, or want help developing a webinar for your company? Post in the comments, email us, or give us a call at (501) 683-7229. And don’t forget to join us on Facebook and Twitter.