Google Maps is the most popular online mapping destination. Seventy-one percent of the 91.7 million people in the US who visited maps online in February 2012 used Google Maps, according to comScore. This puts them far ahead of Bing’s online map, or MapQuest. People use Google Maps to locate businesses and other landmarks. But there are two new ways that your business can use Google Maps to attract customers.
If your business is a subscriber to Google’s AdWords Express, which is primarily for small-to-medium sized, local businesses, then your business will have a “blue pin” on Google Maps. That way, when someone puts your keywords or business name into Google, you will have a blue pin that stands out from the rest of the pins on the map. When a user clicks on the pin, he or she will go to your business’s location on Google Maps. The blue pin will also appear next to your listing in the Google search, making it easier for the user to connect to your location.
Google has recently gotten in on online coupon business as a competitor to Groupon and LivingSocial with Google Offers. These offers can be directly linked with your listing on Google Maps and Google Places. This means that if a customer’s Google search brings up your business’ listing, the customer will see that you are offering an online deal. This is a great way to motivate a potential customer to visit your business.
With Google Maps as popular as it is, it is important for your business to utilize all Google Maps has to offer. Contact us today if you would like to discuss Google AdWords Express or Google Offers for your business. Call us at (501) 569-7229, email us, or leave us a comment if you have questions. Visit us on Facebook and Twitter!