Using key Internet marketing apps, you can organize your projects while staying on deadline and optimize your online presence with interactive social networking tools.
Planning, executing, and regulating your Internet marketing strategies requires an attention to details and deadlines that can sometimes seem like a Herculean task. With digital technology changing by the hour, the need to better organize and optimize your online presence becomes increasingly imperative. The beauty of technology, though, is that it also provides us with cutting-edge tools to make our jobs manageable and our dreams a reality. To better execute your project plans and business goals, we recommend the following Internet marketing apps:
Maintaining organization across your team or company can become a simplified project flow with the project management tool Trello. Using project boards to create individual cards for each piece of your marketing plan, you can create to-do lists, assign tasks, input comments and instructions, and set deadlines. With Trello as your tool, your internet marketing strategy can be broken down by channel or campaign to keep everyone on track with your business goals.
HootSuite is the ultimate social network management tool and Internet marketing app. By aggregating your accounts into streams, you can monitor the flow of information from your Twitter, Facebook, LinkedIn, Google+, Foursquare, and WordPress pages through an ongoing feed. The scheduling management feature and custom analytics reports work together to provide a comprehensive narrative of your social interactions from creation to evaluation simultaneously across platforms.
Instagram is one of the best social media channels for consumer engagement, but it doesn’t offer the insights and analytics you need to fully understand that engagement. Through Statigram, you can pull key metrics straight from your Instagram account with charts detailing follower growth, likes, hashtags, and comments. The app also offers optimization tips to help you increase awareness and build a loyal following. The newest update can connect the app to your HootSuite portal, creating a streamlined optimization of your marketing tools.
POP (Prototyping on Paper)
If your team constantly has great ideas for client presentations, new website designs, or graphic elements for your branding away from pen and paper with no way to organize them, POP is the perfect app for your creative conundrums. Acting like a digital sketchpad, the interface allows you to create notebooks full of wireframe sketches to aid in the visualization process of your marketing execution plan. You can even simulate the look of the final product by linking sketches together using “link spots,” which create a mockup storyboard showcasing how your designs would function online.
The best way to stay organized and optimized across your Internet marketing plans is to have a tool that stores your reminders, files, images, plans, notes, links, and so much more. Anything and everything on the Internet becomes your personal business notes via Evernote, where your work life can be synced and managed across your devices. Every piece of your marketing plan across your project stages can be stored and accessed in a way that is convenient to you and lucrative to your business.
IFTTT (If This Then That)
This service allows you to simplify and automate tasks across your apps using “recipes” made up of “triggers” and “actions.” According to your specifications, each “this” triggers “that” action. When applied to your marketing processes, this app can automatically add new phone contacts as LinkedIn connections, forward Facebook comments to your email inbox for your review, or publish new Instagram photos directly to your WordPress blog. With 75 supported apps and growing, the possibilities are endless.
The great thing about all of these apps is that not only are they free, but they are constantly updated for a better user experience. Their developers understand that their functionality is key and that your input only helps to improve the product.