Here at Scale, we understand how a properly designed and marketed website is essential to the success of your business, especially in today’s marketplace. Consumers are turning to the online realm with greater frequency than ever before, and are using a variety of ways to do so – whether it is through a desktop computer, laptop, tablet, iPad, or a smartphone. Our goal is to ensure that your website is optimized with results in mind, and we are integrating responsive design into that goal.
What is responsive design?
Responsive design is a means of coding a website or webpage to dynamically respond to a user’s preferences in certain areas, such as screen resolution, size, image layout, and overall page structure. No two people will view a website the same way – there will always be differences even if they are using the same type of equipment. From the small screen of a smartphone to monitors that can be measured in feet rather than inches, websites are continually accessed differently.
This variance in access requires diversity in design, through the employment of strategies that create an intuitive user experience that is optimized to heighten the user’s engagement in your website and the content it provides.
Why is responsive design essential for your website?
Responsive design is actually geared more toward smartphone users than desktop or laptop computer users, primarily due to the many different types of devices that can be, and are, used to access the Internet via mobile means. Not only is responsive design in the creation of your mobile sites essential for delivering content that is valuable and effective for users, but search engines (i.e., Google) are now penalizing sites in ranking placement if those websites do not have a mobile-friendly version.
More than half of all Americans own a smartphone, and they are using these smartphones while on the go. Whether they are using them to check their e-mail, perform product research, video chat with friends, play an online game, or make purchases, nearly all of those smartphone users want access to product information that is optimized for a mobile experience while they are shopping in-store. Using mobile devices to shop, surf, and search will continue to escalate in the future and if your website is not optimized to handle mobile traffic, the bottom line is that this lack of preparedness will translate to lost leads and lost revenue. For more information regarding responsive design, view our previous article titledThe Importance of a Mobile Friendly Website.
What can you do to streamline your site visitors’ experience?
The professional and highly skilled design staff at Scale can provide you with a wide array of website design and marketing services that will optimize your site for a variety of target areas, from SEO to flexibility with how your site is displayed on a variety of devices. Responsive design is just one piece of the puzzle for true online success. Let us partner with you to deliver the results your visitors demand in a way that fits your needs.