How does IT support marketing and sales? In Little Rock’s highly competitive business community, the way you utilize technology matters. It is important to be first to market with the best services and products – this starts with a robust, modern IT infrastructure.
Most business owners will tell you that technology plays a huge part of their business strategy. You want your business to be ahead of the technology curve, but most of the time, you spend your weekdays managing the immediate tasks relate to your position. As a professional, your focus should be on your job, not on working with computer issues or trying to manage IT concerns.
Whether you operate on a B2B scale or a B2C scale, managed IT services should be a priority for you because when technology is managed the correct way, it can provide a huge support system to your marketing and sales efforts.
Properly implemented IT infrastructure reduces business costs. Technology generally costs less than talented staff, and many tasks can be accomplished remotely without an expensive overhead. Most companies are making it a priority to migrate their online resources to become more cost effective. For example, when a company realizes they can use an inexpensive computer to manage day-to-day functions formerly assigned to creatives, suddenly surplus funding becomes available for marketing and sales teams to support new innovations.
Collaboration with Technology Equals Increased Sales
Marketing and sales projects often have conflicting time frames. Traditionally, sales have a shorter project cycle. On the other hand, marketing generally employs techniques that generate more long-term recurring revenue. When managed IT enters this dynamic, there is an opportunity for great collaboration.
IT should first be utilized to improve two-way internal communications between marketing and sales. Often, companies view marketing as frontline promotion. This traditional structure has become less effective as face time with your customers has drastically reduced. People see a Facebook ad, tweet, or a Yelp review and often make immediate decisions. IT infrastructure and a company’s social media presence has certainly changed the relationship between sales and marketing
Integrate Technology into Your Workflow
Streamlining your workflow system is also a productive way for IT to create synergy between marketing and sales. For instance, if your CRM can automate cold calls or ensure that salespeople keep customer names right without having to ask, business will flow freely. By integrating IT services into your workflow, routine tasks can be completed without wasting your sales and marketing teams’ time – they should be focused on high-level tasks.
Cloud Services Help You Work From Anywhere
Gone are the days when the office was the only place that you could access important documents, photos, or data. With cloud services, all of those documents are available from anywhere and reduce the “go-between” of running back to the office if you have forgotten paperwork and are out on a business call. IT support services are able to manage your cloud data and ensure data security and accessibility to support your marketing and sales efforts.
If your company needs help with building an IT infrastructure to improve your business and support your sales and marketing departments, our team at Little Rock based web marketing firm Scale, LLC is ready to help. To learn more, give us a call today at 501-588-3199.