As smartphone searches steadily surpass desktop searches, the mobile revolution continues to accelerate. Are you wondering if your website will survive Google’s “Mobilegeddon” update?
On April 21, 2015, Google launched its mobile-friendly algorithm update which resulted in many business owners feeling anxious about what would happen to their website’s visibility in search engine result pages (SERPs). This algorithm was designed to benefit mobile-friendly pages in Google’s mobile search results. Understanding how to utilize responsive design is a good place to start if you would like to learn how to optimize your website for mobile.
Determine Your Website’s Mobile-Friendliness
If you are a website owner who is already one step ahead of the game in making sure your website went mobile-friendly before the Google update, then you may already be seeing benefits. If you were aware that mobile searches were becoming more prevalent than desktop searches but you put off making any changes, then now is the time to act. If you are concerned that your business might fall behind, Google suggests entering your URL into its mobile-friendly test to determine the mobile-friendliness of its pages.
There are no gray areas in Google’s algorithm—either your website is mobile-friendly or it isn’t. Online businesses that are applying mobile-friendliness to their websites will be rewarded with more visibility on SERPs and higher keyword rankings not only from mobile searches, but also desktop searches. If your website is not optimized for smartphone searches and has not been hurt yet, web experts say it is only a matter of time.
The Future Is Mobile
Currently 60% of global mobile consumers use their mobile device as their primary or exclusive Internet source. According to the Ericsson Mobility Report, by 2020, 70% of the world’s population will be using smartphones.
Mobile users are relying on their smartphones to aid in shopping, mapping locations, comparing prices, reading reviews, and looking for discounts and promotions. Web businesses that fail to keep up with these mobile trends are losing customers who bounce off and explore other websites if they are not having a good user experience.
Optimize Your Website for Mobile with Responsive Design
Mobile is changing everything from how websites are built to how a business markets its brand. To prepare for the future of mobile search, web pages must be designed to respond to all audiences, searches, and devices.
Responsive design is aimed at effectively responding to each user’s mobile device by adapting page elements such as resolution, size, and layout. When establishing how to optimize your website for mobile, it is important to consider how your website can provide a better user experience and encourage visitors to engage with your website’s content. A responsive website design is the best way to increase engagement, readability, and functionality on your website so that your business can expand its online presence and evolve with the future of mobile searches.
Here at Scale, we ensure that all of the websites we build are equipped with a mobile-friendly responsive design that adapts to every device so that as the mobile world evolves, your business can stay ahead of the competition. If you are interested in finding out how to optimize your website for mobile and rank higher in SERPs, contact Scale at 501-588-3199 to be sure your website will stay relevant with today’s consumers and trends.
*Photo Courtesy Of: Pixabay