[dropcap cap=”H”]ave you tried using Google Adwords advertising? Perhaps you have used the plethora of do-it-yourself tools that Google provides to get your website at the top of the search engines. There are so many dials to turn and levers to pull. If you are a Google Adwords user, you may ask yourself one of these questions:[/dropcap]
[list class=”bullet-4″][li]Why is my quality score so low?[/li] [li]How much money should I be spending on Adwords?[/li] [li]What should I do to improve my click-through rate?[/li] [li]How can I improve my average position?[/li][/list]
Many small business owners are technically proficient folks who are smart enough to fix an issue with a printer or even put together a web page for their business. And Google has made Adwords tools easily accessible to everyone. Why couldn’t you just get started on your own? Enter the problem with Google Adwords advertising.
[dropcap cap=”S”]ay for a moment that you have a moderately successful campaign with a 2.51% CTR. So, the next time you log in to the Adwords Tool, it makes a few keyword suggestions. There’s no harm in adding some of those suggested keywords, right? So you add two or three keyword phrases. But wait a minute, three days later and the CTR has plummeted to 0.42%! What did the hell happen?[/dropcap]
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84% of online searches are performed on Google. Think about that for a minute.
If you’re reading this post, you’re a smart person. You spent the time to hatch a strategy and put the wheels in motion. You may have turned a couple of dials and pulled a couple of levers, only to find out in a week that your newly adjusted campaign is performing worse than before. Keep on trying. You’ll get it eventually. Right? Right? Uhh… Hello?
What to do now?
[dropcap cap=”E”]ffective advertising with Google is one of our core missions at ScaleWEB. We deal with many Adwords accounts across many industries. All of our Adwords accounts are under constant review, proactively alerting us to changes in data and consumer trends.[/dropcap]
Your online presence deserves a group of experts who deal with Adwords on a daily basis. Whether your goal is brand advertising or conversion, we’ll tailor a plan for your business. Do you really think you can do better on your own? If it’s your first time jumping out of a plane, would you prefer to go alone or with a skydiving instructor? Here’s your ripcord. Go ahead.