Websites can be demanding on the small business owner. Prioritizing your efforts is the key to an effective strategy. Balancing your business interests with the demands of your website can be a huge challenge, and this is where many small business leaders get off course.
It is very easy to dismiss even the most trusted advice about your website when you are forced to decide between doing what is right for the website and using your resources for things that have a more direct impact on your day-to-day operations. Business always comes first.
The reality is that your website’s effectiveness has a direct impact on your business. So you have to find a balance. This means you must determine what website efforts are most worth your efforts.
As you contemplate this challenge, you should know that there is one thing that you must do for your website that takes priority over everything else. Literally the single most important thing you must do. And that one thing is publishing content. And you must publish regularly.
Maybe you’ve heard this before. Maybe you’re doing a great job already. But for many of our readers, the demands of regular web publishing are more than the business can muster. If this is your situation, you need to solve this problem ASAP.
The web today is a very noisy place. New information is being indexed on the web at a staggering rate.
“We create as much information in two days now as we did from the dawn of man through 2003.”
Eric Schmidt – former CEO Google
And since we’re talking about Google, let’s review what they tell us we should be doing:
“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.”
If Google says this is the most important thing to do, you can be assured it is. So as your setting your priorities, keep web publishing at the top of your list.
At ScaleWEB we understand the challenges you face online. We offer the services you need to succeed, including high-quality content creation services. So you can keep your website fresh and maintain your voice in the marketplace.
Call us at 501-683-7229 or use our contact form for a free, no-obligation consultation. Let us show you how we help you win online.