Today, we dive back into the quasi-nonfictional film, Titanic, to pick up where we left off two weeks ago — the final two of the five things Scale, an Arkansas web design company learned about Internet marketing from the film. To recap part 1, the following were the first three:
- We can’t believe everything we hear.
- Speeding things up against your better judgement, has the possibility of detrimental consequences.
- Progress is only possible through the relentless work of others.
So, let’s continue.
4. Having basic necessities will outweigh the bells and whistles EVERY time.
Oohhhh…All the luxuries that were available to the passengers on the Titanic! Fancy suites, ballroom dining, and a staff to cater to your every whim (if you had enough money and/or connections, that is.) But in hindsight, what good did the dog and pony show do for the 1,514 people who lost their lives? When aboard a floating vessel in the middle of the freezing Atlantic there are certain basics that are no-brainer necessities. This is not the time to get cocky. Because the Titanic was the “unsinkable ship,” it only carried enough lifeboats for about one-third of the passengers. In hindsight, it’s easy to say what should have been, and the same can be said about Internet marketing.
Social networks, AdWords, search engine optimization — just 10 short years ago, these were either nonexistent or very new concepts, and over the years, as the web landscape has changed, the industry can look back and understand what is necessary to the survival of a marketing strategy. It wasn’t enough for the vast majority of Titanic’s 712 survivors to just have life jackets. They needed the lifeboats, the distress signals, and the conveyor ship that eventually carried them to their final destination in New York all working together. On the web, it’s not enough to simply have a website, or for the site to be super fancy with flashy graphics and sounds. You must get traffic to your site to read your engaging content to reach the goals your Internet marketing strategy has in place. To do that, you must be equipped with the necessities: engaged, interested visitors who can search and find your site, or who waiting for what you have to say next (social networks), and the right content to get them to convert from interested, to I must have it!
5. There comes a time when you will have to give up on the “I’ll never let go” mentality.
Poor Rose. She and Jack floated there helpless, holding hands and waiting for the lifeboats to come back for them. I wish her famous “I’ll never let go” line could have been something different so the irony of seeing her literally let go of frozen solid Jack who then sunk to the ocean floor wouldn’t be so inappropriately comedic. I digress. There was no use in holding on forever. Rose eventually had to literally let go of Jack because in the end, what’s done is done. Advertising as we once knew it is over and done with. Google is now in our pockets, and a website isn’t just some place for people to find out what you’re business is about, it’s a place to get business. For optimal results, your Internet marketing and traditional forms of advertising must work together to reach the same goal, whether that’s getting you more business or donations for a non-profit. No matter what the goal, one thing is 100% clear, your advertising budget must include an Internet component.
I’d love to talk more with you about your current website or any of the 5 points discussed in this two-part article. If you have questions or are looking for an Arkansas web design company, call Scale today. We’ll give you a free analysis of your current Internet marketing plan, and discuss what we call or 6 pillars of Internet success. Contact us online for more information.