It was less than 10 years ago when Facebook was first launched, and it has only been accessible to common users since September 2006. During the relatively short period of time that the popular social media site has been online, it has gained more than 1 billion users. In other words, if Facebook was a country, it would be the third-largest nation on earth. With this type of power, it is vital to ensure that your company has a strong Facebook presence. Additionally, Twitter is also an important social media site for your business to utilize. Although Twitter is not as popular as Facebook, it still has over 500 million users, and research indicates that many of these members do not use Facebook on a regular basis.
Dealing with the Social Media Age
Even if you personally detest the idea of social media, it is imperative for your company to be well-represented. After all, the average Facebook user is on the site for a minimum of 27 minutes per day, and this provides you with a prime opportunity for engaging your target audience. In fact, the companies that do the best job of maintaining a virtual conversation with their consumers are likely to have a higher bottom line than their competitors that avoid Facebook. Therefore, if you fail to climb on board the social media trend, you will quickly be left behind, and you will also miss out on the opportunity to participate in the modern version of talking around the water cooler.
Why You Need Social Media and a Website
Many businesses believe that simply having their own website is enough to stand out from their competitors, but without a Facebook page to accompany it, your site is still going to fail to attract a large percentage of the people who use the Internet to search for new companies. Instead, you need to have both a Facebook page and a website with a custom URL in order to take full advantage of the Internet. In fact, your presence on Facebook and other social media sites will actually increase your Google search ranking, and that will help drive customers to your website. Facebook is also quickly becoming the number one resource for consumers who are searching for information about new companies. In other words, if you do not have a solid presence on Facebook, you will not be able to capture the attention of the majority of your industry’s potential customers. Another compelling reason to sign your business up for a Facebook page is the newly announced Open Graph technology. Open Graph is expected to have a huge impact on the way that companies interact with consumers, and it is also going to make it even easier to get your customers to spread the word about your business. Each Facebook user will have the ability to create posts from various apps, and this will include quality links to websites and other online content that relates to your business.
Making Social Media Work for You
If you are not in a position to maintain your own social media presence, Scale can take care of everything for you. We have the experience to design landing pages and other important elements that will make your Facebook page stand out, and we can also help you determine the essential components that should be a part of your budget. For more information about the importance of social media or to schedule your free consultation, contact Scale today.
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