User Experience (UX) and User Interface (UI) are two important elements of your website that exist whether you want them to or not.
User experience (UX) is an overall term that encompasses the total experience of a user. User Interface (UI) is the specific series of web design building blocks that inform a user’s experience. While the two are separate schools of thought, they build on each other and make a website work. Your website’s design needs to create a valuable user experience that will ultimately boost engagement and increase the number of leads generated by your website. Don’t let a bad website define your business; define your brand with a user-friendly web design! Now is the time to focus on developing a well-rounded user experience web design to generate new business through your website.
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Essential Elements of a User Experience Web Design
UX and UI include many of the same elements to reach the ultimate goal of giving your website visitors a positive experience and first impression of your brand. These are the essentials ideas behind making your website user-friendly:
- Use high quality content.
The goal of the content on your website should be to ultimately promote your product or service. High quality content is the cornerstone of a high-quality UX philosophy because it gives the right information to the user and makes them feel understood. Put yourself in the seat of the people who visit your website. Are they getting the information they were promised? Whether they arrived from a search engine or a paid ad, your content should deliver.
- Keep it simple.
Simplicity applies itself beautifully to UX and UI. Keep your website’s interface clean and easy to navigate with a clear menu structure and big buttons. Avoid excessive, overwhelming, and interruptive visual content and employ ample white space: You don’t want a potential customer to experience exhaustion or frustration from trying to browse your website.
- Focus on the experience.
The ideal goal of UX and UI is to create the right impression via your online presence. Focusing on your site speed, for example, is one of the best ways to improve your website’s user-friendliness. Optimize images and streamline videos to enhance the loading speed of your site.
How to Use UX and UI to Generate Conversions
The concepts of UX and UI provide opportunities that can increase your ability to convert traffic into valuable leads for your business. These tips will help you make the most of your digital marketing efforts with a user experience web design that clearly explains your unique offering and promotes user interaction:
- Make everything “scannable.”
Assume that everyone visiting your website is in a hurry and looking for easy answers. In fact, the average user spends less than 15 seconds on a website. To lean into this trend, make the important pieces of your website easy to digest quickly. Clear H1 and H2 (header) tags, hyperlinks, bullets, and shortcuts make for a great user experience web design.
- Create a clear call-to-action.
Having clear calls-to-action is one of the best ways to generate leads using your website’s design. A call to action (CTA), as the name implies, is a point on your website where you directly tell the user what to do to get what they want. Whether the CTA is requesting an appointment, downloading a form, or making a purchase, it should be clear what the user should do next after scanning your content. Make these CTA buttons big and bold so the intended action is clear.
- Aim for a similar experience across devices.
You never know which device visitors will be using to access your website. Your website should give a singular experience with your brand that doesn’t change between a phone and desktop computer. Accomplishing this goal can be done by utilizing responsive design techniques that automatically change how your website displays to a user depending on their device.
If you need help developing a user experience web design that works for your business, contact Scale at 501-588-3199. Our experienced web design team in Little Rock can help you reach your business goals online by converting anonymous website visitors into prospective customers.